North America and the English-speaking DTC markets dominate, which is what you would expect from an ecommerce newsletter built out of a US-centred community.
Measured as each country's share of total email opens, beehiiv's own geographic measure. Opens are attributed by the reader's location at open time, so this reflects where the audience reads rather than a billing address. Shading uses fixed bands rather than a linear scale, because the United States alone accounts for 87% and a linear ramp would render every other country identically. City-states and small islands with readers (Singapore and Hong Kong among them) are too small to draw at this scale and appear only in the list.
The list carries almost no self-reported data, so this is read from the company behind each reader's work email rather than from anything they told us. Of the subscribers whose address belongs to a live ecommerce store, this is what those stores sell.
Every subscriber address was reduced to its domain, and each domain looked up in StoreLeads. of subscribers work at a domain StoreLeads holds as a live store; the rest use a personal mailbox, work somewhere that is not a store, or sit at a domain it does not cover, and none of them are counted here. The category is the store's own product catalogue. We do not publish a revenue figure for the newsletter: the only estimate available for these companies proved unreliable when checked against members whose real revenue we hold, and self-reported revenue exists only for the community.
Grouped exactly as the community is, so the two are directly comparable. of readers are the founder, the owner or the chief executive of the company they work for.
The list carries almost no self-reported titles, so each one is resolved from the reader's work address against a business contact database. Unlike the community, this is a sample: resolving all subscribers is not affordable. The list has been built over three years and readers who joined in different periods are not alike, so the sample was drawn within each period rather than across the list as a whole, and each period weighted by its true size. readers were sampled and of them were identified. The headline figure is accurate to within points, nineteen times out of twenty. Each reader is counted once, and where someone holds two titles the groups are ordered so the first that fits takes them, the same rule the community uses.
What they sell, above, covers only the readers whose address belongs to a live ecommerce store. This covers the whole list, and answers the question a sponsor usually asks next: about of readers work somewhere other than a consumer brand, and most of those are in software.
Read from the same sample as the section above, resolved from the reader's work address rather than self-reported, and weighted the same way: drawn within each signup period and each period weighted by its true size. An industry was returned for of the readers sampled, and the headline figure is accurate to within points, nineteen times out of twenty. About a hundred narrow trade categories are collapsed into these five, and anything that is not software, an agency, a professional service or a supply business is counted as a consumer brand or a retailer. Treat the software share as a ceiling rather than a floor: the underlying label for it is a broad one that also catches brands whose record is thin.
We send to the engaged segment rather than the full list, so the delivered number is smaller than the subscriber count and the open rate is higher than a whole-list send would produce.
| Issue | Delivered | Open rate |
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Three and a half years of twice-weekly publishing, with the deliverability record to match.
CPG is an umbrella tag applied alongside a specific vertical, so a coffee brand counts once as CPG and once as Food & Beverage. Members can hold more than one tag, so these do not sum to 100%.
Grouped from the title each member gave on their own application. More than three quarters are the founder, the owner or the chief executive, so a sponsor reaching this room is reaching the person who decides, not someone who has to go and ask.
Each member is counted once. Plenty hold more than one title, and founder and CEO is the common pair, so the groups are ordered and the first one that fits takes the member: a founder who is also the CEO is counted once, as a decision maker. Percentages are of the members who stated a title.
This is the part that separates the community from the newsletter: 97.1% of members run a business doing at least $1m a year, and roughly a third clear $10m.
Self-reported trailing-twelve-month revenue captured at application and held on the member record.
Company headquarters, not reader location, which is why the community reads as more international than the newsletter. Australia and the UK are meaningfully over-represented here compared with the subscriber list.
Every company in Workspace6 Plus, by name. This is the whole room rather than a selection: search it, or narrow it to the vertical you sell into. Tiles are sized by the band a member's revenue falls in, biggest first, and no figure for any named company is published.
Every issue we publish carries a sponsor, so this is the whole history. Each dot is one issue. The scale is how the issue's clicks divided up, not a click-through rate: a dot at 20% means one click in five that week went to the sponsor, against roughly twenty competing editorial links. The dashed line is the median, 1 in 9.
Share is measured against every editorial and sponsor link in that issue, excluding Workspace6's own navigation and unsubscribe links. Where a sponsor ran several links in one issue (a homepage, a blog post and a landing page, say) all of them are counted together.
Sponsors cluster in the tools DTC operators actually buy. Influencer and UGC platforms, email and SMS, and analytics lead, which tracks with what the audience runs day to day.
Repeat bookings are the honest measure of whether sponsorship works here. These are the sponsors who booked again, most-run first. We publish how sponsorship performs across all issues, never how any individual sponsor did: those results belong to them.
| Sponsor | Category | Issues sponsored |
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